About Joburg East Express
Joburg East Express, first distributed in 2004, developed from the Bedfordview and Edenvale News with the aim to serve specifically the residents of the Johannesburg East suburbs. The first edition of the EXPRESS was published on January 14, 2004 and despite numerous challenges during its first year of existence this newspaper has grown into a known and valued community newspaper to its readers. The paper is distributed from the borders of Ellis Park to Kensington to Cyrildene to Malvern. Joburg East Express is the newspaper of choice for both reader and advertiser. Caxton ROOTS 2016 figures show Joburg East Express coming out tops on readership figures in our distribution footprint. These survey results show we are the leader in providing local content and the ideal platform for advertisers to reach their market. ROOTS (Readership Opinion Opportunities Trends Shopping) is South Africa’s largest urban, community level independent survey. The survey allows us to better understand our readers and to adjust with ever changing times. ROOTS also provide marketers with vital demographic information for their customer base. Readership increased The EXPRESS' readership in the free local newspaper media space is the most preferred newspaper. Comparing Joburg East Express to all printed media consumed by people in our distribution footprint such as free local newspapers, sold daily newspapers, sold weekly newspapers and weekly magazines, Joburg East Express increased its readership by an amazing 12 percent. This increase is compared to readership in 2013 when the last Roots survey was conducted. It is a remarkable achievement in an industry where digital is overtaking print. Other interesting results:
- 61 percent of Joburg East Express footprint speaks English, 29 percent Zulu and four percent Afrikaans.
- 81 percent shop at Eastgate Shopping Centre.
- 67 percent have one car or more per household.
Shop 18A, Greenstone Crescent, Greenstone Hill 011 609 4966 [email protected]